I feel like I’ve written about this before - can’t remember whether it was here or not, but when trillion-dollar companies complain that things are “hard”, what they really mean is that they “do not want to do them” or that they are “not that important”, or perhaps more tellingly, that “there is no [perceived] profit in doing it”. Because, lest we forget, Google is a company that went from zero to having a gigantic fleet of sensor-laden cars driving around every single road in as many countries as they could, just so you could look at shops and the less said about having more data to sell ads against, the better.

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Dan is talking about using Maps to find the safest route home. That’s a problem Maps can’t do for me yet. For all of the smart tools available to us, most of them aren’t very smart at all.