Bask in the glow


Being the DRI of Your Career – Accidentally in Code

Distinguish what your employer rents versus what they buy. My employer buys my time, they rent my personal brand. To that end, I’m conscious that whilst it’s part of the value I bring, I don’t want it devalued because ultimately it’s my asset for the long term. This concept also applies to expertise. My expertise is rented, and so I maintain my understanding of what it’s worth, and what is current on the open market. If your job does not match the market in a way that will make it hard for you to find another one, I hope your employer is paying a lot of rent – because they are destroying the market value.

I wish I would have heard this earlier in my career.